Do Your Twitter, Are you on LinkedIn, or Have a Facebook?
by Michelle Ulrich
Virtual Business Marketing, LLC and The Virtual NationTM
Social networking is a huge part of the marketing world today. People are beginning to ask if you are on LinkedIn, Facebook, Twitter, MySpace and it's not just college kids or teens anymore either. It has become a legitimate question for business owners, too.
According to Wikipedia, "Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970's and 1980's which emphasizes customer retention and satisfaction, rather than a dominant focus on 'point of sale' transactions.
Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists."
So, with all the social networks 'out there' on the internet, which ones do you choose from? There are literally hundreds of thousands, if you Google the term "Social Network." I came up with 38,300,000.
People ask me how you can you possibly pick which one is best, which one is really active, not a scam, and will help you potenially grow your business? Two top ways you can tell is how long the social network group has been around and how many users they report.
You can follow us by clicking on the social network links below.
Facebook - founded on February 4, 2004
FastPitch Networking - founded on June 16, 2006
LinkedIn - founded in 2003
Plaxo - founded in July 2001
Twitter - founded in March 2006
Twitter Facts - cool blog!
Here are some interesting new tools to optimize your LinkedIn account.
Work collaboratively with your network.
- Box on LinkedIn: Share files and collaborate with your network
- Huddle on LinkedIn: Private workspaces to collaborate with your network on projects.
Share information and keep up to date with your network.
Amazon on LinkedIn: Discover what your network is reading.
TripIt on LinkedIn: See where your network is traveling.
SixApart on LinkedIn: Stay up to date with your network's latest blog posts.
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Google Docs on LinkedIn: Embed a presentation on your profile.
SlideShare on LinkedIn: Share, view and comment on presentations from your network.
WordPress on LinkedIn: Promote your blog and latest posts.
Gain key insights that will make you more effective.
- Company Buzz by LinkedIn: See what people are saying about your company.
Get started by clicking here to visit the Application Directory and add any of the LinkedIn applications listed above.
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